Close collaboration and experienced technologists, a winning combination for Major League Baseball Advanced Media.
Major League Baseball Advanced Media (MLBAM) powers the digital experiences that bring America’s pastime into the future. Everything from streaming apps for fans to CRM tools for each of the clubs and tools for broadcast partners. One piece of technology, web forms for ticket purchases, contests, sweepstakes etc. had become out of date and needed an update to fix inefficiencies and reduce headaches for their partners at the club level.
Working with Spark Digital, MLBAM was able to remake the product from the ground up, satisfy a large stakeholder base, exceed performance expectations and eliminate inefficiencies all while saving vital human resources.